New category: Business Flow Assurance

Monitoring for the Failures That Never Throw an Error

Your servers are green but the order never shipped. SensaCat alerts you when a multi-step flow stalls, a scheduled job goes quiet, a webhook stops arriving, or an API key, SSL certificate or domain is about to expire.

No agent to install GDPR Ready 30 min setup
Live โ€ข 1,247 events/min 14 healthy 2 warning 1 failed
๐Ÿ›’
Customer Onboarded 2m ago
Welcome Email Sent โ†’ Profile Setup
23 users stuck at step 3
W
Webhook 2h ago
Stripe: payment failed event received
delivery failed โ€ข retry 3/5
โฐ
Cron โ€ข daily-report Overdue 2h
504 TIMEOUT โ€ข expected 02:00 UTC
๐Ÿ”‘
API Credential Expires in 3 days
prod-stripe โ€ข sk_live_*** โ€ข 48h left
shop.example.com down • 2 failed probes 30d 99.2%
Slack #incidents โ€ข Database connection timeout, auto-resolved

What a monitored business flow looks like

A flow is a sequence of steps with a time budget between them. When a step misses its budget, SensaCat raises the alert instead of waiting for a customer to tell you.

Healthy Warning Failed Not reached
Order Processing Flow Failed
Payment Received Webhook Sent Order Created Inventory Check

inventory.check expected within 5m of order.created

Alert: order #48291 stuck for 45 min
Customer Onboarding Warning
Signup Welcome Email Profile Setup First Monitor

profile.setup expected within 30m of signup

Warning: 23 users stalled at profile setup
Nightly Invoicing Healthy
Cron 02:00 UTC Charge Cards Invoice PDF Receipt Email

heartbeat every 24h, 30m grace before it counts as silent

Completed in 4m 12s ยท 1,284 invoices ยท no alerts
Subscription Renewal Failed
Renewal Due Card Charged Entitlement Updated Receipt Sent

entitlement.updated expected within 2m of charge.succeeded

Alert: 3 accounts charged but never upgraded

Uptime monitoring is no longer enough

Server is online

Infrastructure reports 99.99% uptime. Dashboard green. But critical business processes are failing without a single alert firing.

API returns 200 OK

The endpoint responds perfectly. Status code green. But the webhook that should have triggered fulfillment never fired.

Customer never receives confirmation

Payment went through. The order exists. But the confirmation email is stuck in a queue and the customer thinks the transaction failed.

Nobody notices for hours

By the time you discover it from a complaint, dozens of orders are stuck, data is inconsistent, and trust is already damaged.

Introducing Business Flow Assurance

A new category that tracks entire business workflows end-to-end. SensaCat understands your logic: a payment should lead to an order, which triggers a webhook, updates inventory and sends a confirmation. When any step breaks, you know immediately.

  • Flow stalled: a step has not reported within the gap you set e.g. order.created expected 5m after payment
  • Job silent: heartbeat past its interval plus grace period late first, silent second
  • Domain down: two consecutive failed probes 4xx counts as up; bot protection is not an outage
  • Expiring soon: credential or domain inside its reminder window 30d and 15d once, then daily inside 5d
Explore the Platform
Order Processing Flow critical
14:02:11 payment.received #48291 $129
14:02:12 order.created #48291
14:02:13 webhook.sent โ†’ Stripe 202
14:47:32 inventory.check STALLED 45m
Order Processing: 48291 stuck at Webhook Sent, expected Inventory Check within 5 min
Runbook: re-run the inventory sync for the order, then re-post the step.

Everything you need to assure your business flows

Six things, all of them shipping today. From the first step of a flow to the certificate that is about to expire.

Business Flow Monitoring

A flow is ordered steps with a time budget between them. Your app posts one event per step; when a step misses its gap, SensaCat raises the alert.

Cron & Job Heartbeats

Scheduled jobs and workers check in on every run. Past its interval a job shows as late; past the grace period it counts as silent and you get alerted.

Webhook Silence Detection

A webhook monitor expects third-party callbacks to keep arriving. When they stop, you hear it from us instead of from a customer.

API Credential Expiry

Track expiry dates for API keys, tokens and secrets. Reminders at 30 days, at 15 days, then once a day inside the final five.

Domain & SSL Expiry

Registration dates and certificate expiry are re-checked for you, and an uptime probe reports a domain down after two consecutive failures.

Escalating Alerts

Route each alert by severity to email, Slack, Discord, SMS or a phone call. Anything still unacknowledged after your escalation window is re-sent.

On the roadmap queue depth and processing rates, customer-journey drop-off, business SLAs, a root-cause timeline with incident replay, and anomaly detection. None of it is available yet — everything in the grid above is.

Get started in minutes, not days

01

Connect your app

No agent and no SDK to install. Your app sends one HTTP POST per step, authenticated with the resource ingest token and your account API key. Anything that can make a request works.

curl -X POST $INGEST_URL -H "X-API-KEY: $API_KEY"
02

Define your business flows

"When payment received, expect order created, then inventory updated, then confirmation sent."

flow: payment โ†’ order โ†’ webhook โ†’ inventory
03

Get alerted before customers complain

SensaCat validates flows continuously, so when something breaks you know right away, with full context.

Slack #incidents โ€ข Order #48291 stuck

Traditional monitoring vs Business Flow Assurance

Capability Traditional Monitoring SensaCat
Server and host metrics โœ“ Not covered
Website and API uptime โœ“ โœ“
Multi-step flow completion Not covered โœ“ step by step
Silent failure detection Not covered โœ“
Scheduled job heartbeats Not covered โœ“ late, then silent
Webhook silence Not covered โœ“
Credential expiry alerts Not covered โœ“ proactive
Domain and SSL expiry Not covered โœ“ re-checked daily
Alert escalation โœ“ โœ“ per notify group

Connects with your entire stack

Native integrations. Set up in minutes, not weeks.

Slack Discord Microsoft Teams Email SMS Phone calls Webhooks Zapier AWS Cloudflare GitHub Stripe Shopify PostgreSQL MySQL Redis RabbitMQ Kafka
SensaCat Dashboard Live
Overview
Flows
Monitors
Alerts
Domains
Settings
Active
17
Healthy
14
Failed
1
Delayed
2
CRITICAL: Order #48291 stuck after payment
Webhook retry exhausted for invoice.created
Cron "daily-sync" completed 23 min late
API key "prod-stripe" expires in 48h

Frequently asked questions

Business Flow Assurance tracks complete business workflows from start to finish. Infrastructure monitoring just checks whether servers are up. This validates that business processes actually complete, catching stuck orders, failed webhooks, incomplete jobs and broken customer journeys.

APM is excellent at infrastructure and application performance, but it doesn't understand your business logic. SensaCat knows that a payment received should lead to an order created, which should trigger a webhook. When any step in that chain breaks, we alert you, even if every server reports 100% uptime.

Most teams are running in under 30 minutes. Create a monitor or a flow, copy its ingest URL and your account API key, and POST to it from the job or the step you want watched. Nothing to install and no agent to deploy.

All of them. Ingest is a plain HTTP POST with a JSON body and two headers, so Node.js, Python, Go, Ruby, Java, PHP, .NET, a shell script or a cron line with curl all work the same way. If you can make an HTTP request, you can use SensaCat.

No. An event carries timestamps, the flow or monitor it belongs to, the id of the record moving through it and a status. Payload contents are never asked for and never stored, so there is nothing to redact.

Yes, it complements your stack rather than replacing it. Keep Datadog, PagerDuty or Grafana for infrastructure. SensaCat fills the gap they can't cover: business workflow validation.

Within five minutes of a step missing its gap you get an alert on every channel in that flow's notify group. It names the flow, the record stuck in it, the step it is sitting on, the step that was expected and the gap it missed, plus any runbook note you saved with the flow. If nobody acknowledges it, your escalation window re-sends it.

Yes, and it is a plan rather than a trial. Free includes a business flow, heartbeat monitors, credential tracking and domain and SSL expiry, so you can build the thing this page describes and watch it stall without paying. No card to sign up, no time limit, and you can upgrade or cancel any time. The pricing page has the current limits.

Know your business is working,
not just your servers.

Point it at one cron job or one flow and see what it catches. Free plan, no card.