New category: Business Flow Assurance

Stop Silent Business Failures Before Customers Notice

Monitor complete business workflows, not just servers. Detect stuck orders, failed webhooks, unfinished jobs, expired API credentials and broken customer journeys automatically.

SOC 2 Type II GDPR Ready 30 min setup
Live โ€ข 1,247 events/min 14 healthy 2 warning 1 failed
๐Ÿ›’
Customer Onboarded 2m ago
Welcome Email Sent โ†’ Profile Setup
23 users stuck at step 3
W
Webhook 2h ago
Stripe: payment failed event received
delivery failed โ€ข retry 3/5
โฐ
Cron โ€ข daily-report Overdue 2h
504 TIMEOUT โ€ข expected 02:00 UTC
๐Ÿ”‘
API Credential Expires in 3 days
prod-stripe โ€ข sk_live_*** โ€ข 48h left
Queue backlog: 1,247 messages depth_warn
Slack #incidents โ€ข Database connection timeout, auto-resolved

What a monitored business flow looks like

A flow is a sequence of steps with a time budget between them. When a step misses its budget, SensaCat raises the alert instead of waiting for a customer to tell you.

Healthy Warning Failed Not reached
Order Processing Flow Failed
Payment Received Webhook Sent Order Created Inventory Check

inventory.check expected within 5m of order.created

Alert: order #48291 stuck for 45 min
Customer Onboarding Warning
Signup Welcome Email Profile Setup First Monitor

profile.setup expected within 30m of signup

Warning: 23 users stalled at profile setup
Nightly Invoicing Healthy
Cron 02:00 UTC Charge Cards Invoice PDF Receipt Email

heartbeat every 24h, 30m grace before it counts as silent

Completed in 4m 12s ยท 1,284 invoices ยท no alerts
Subscription Renewal Failed
Renewal Due Card Charged Entitlement Updated Receipt Sent

entitlement.updated expected within 2m of charge.succeeded

Alert: 3 accounts charged but never upgraded

Uptime monitoring is no longer enough

Server is online

Infrastructure reports 99.99% uptime. Dashboard green. But critical business processes are failing without a single alert firing.

API returns 200 OK

The endpoint responds perfectly. Status code green. But the webhook that should have triggered fulfillment never fired.

Customer never receives confirmation

Payment went through. The order exists. But the confirmation email is stuck in a queue and the customer thinks the transaction failed.

Nobody notices for hours

By the time you discover it from a complaint, dozens of orders are stuck, data is inconsistent, and trust is already damaged.

Introducing Business Flow Assurance

A new category that tracks entire business workflows end-to-end. SensaCat understands your logic: a payment should lead to an order, which triggers a webhook, updates inventory and sends a confirmation. When any step breaks, you know immediately.

  • Flow stalled: a step has not reported within the gap you set e.g. order.created expected 5m after payment
  • Job silent: heartbeat past its interval plus grace period late first, silent second
  • Domain down: two consecutive failed probes 4xx counts as up; bot protection is not an outage
  • Expiring soon: credential or domain inside its reminder window 48h / 3d / 7d reminders
Explore the Platform
Root Cause Timeline replay
14:02:11 payment.received #48291 $129
14:02:12 order.created #48291
14:02:13 webhook.sent โ†’ Stripe 202
14:47:32 inventory.check STALLED 45m
Flow failed: fulfillment never triggered
Impact: 14 orders โ€ข customer not notified

Everything you need to assure your business flows

Comprehensive monitoring for every critical path. From webhooks to customer journeys.

Business Flow Monitoring

Track complete workflows from trigger to completion. Define multi-step processes and monitor them end-to-end.

Silent Failure Detection

Catch failures that don't trigger traditional alerts. Stuck orders, missed webhooks, incomplete processes.

Webhook Health

Monitor delivery, retries and failures. Know when third-party callbacks don't arrive.

Cron Monitoring

Ensure scheduled jobs run on time and complete successfully. Late, or never finishing at all.

Queue Monitoring

Track processing rates, backlog growth and failed jobs. Prevent overflow before it reaches users.

API Credential Expiry Alerts

Never let an expired API key break an integration. Proactive alerts before expiry.

Customer Journey Tracking

Monitor onboarding funnels and user flows. See where users drop off and which steps break.

Business SLA Monitoring

Define SLAs for business processes, not just infrastructure. Order-to-ship, not server latency.

AI Anomaly Detection

Models learn your normal patterns and alert on unusual behaviour without manual thresholds.

Root Cause Timeline

A visual timeline shows exactly what happened, in what order, and where the chain broke.

Incident Replay

Replay failed flows step by step. See the exact state at each point to fix them faster.

Smart Notifications

Severity, escalation and noise reduction. The right person, at the right time.

Get started in minutes, not days

01

Connect your app

Install the lightweight SDK or call the API. One line of code. Works with Node, Python, Go, Ruby, Java and more.

npm install @sensacat/sdk
02

Define your business flows

"When payment received, expect order created, then inventory updated, then confirmation sent."

flow: payment โ†’ order โ†’ webhook โ†’ inventory
03

Get alerted before customers complain

SensaCat validates flows continuously, so when something breaks you know right away, with full context.

Slack #incidents โ€ข Order #48291 stuck

Traditional monitoring vs Business Flow Assurance

Capability Traditional Monitoring SensaCat
Server uptime โœ“ โœ“
API uptime โœ“ โœ“
Business transaction tracking Not covered โœ“ with root cause
Silent failure detection Not covered โœ“
Workflow completion tracking Not covered โœ“
Queue visibility Not covered โœ“ backlog + rate
Credential expiry alerts Not covered โœ“ proactive
Customer impact analysis Not covered โœ“ users affected
Root cause timeline Not covered โœ“ replay
AI anomaly detection Not covered โœ“

Connects with your entire stack

Native integrations. Set up in minutes, not weeks.

Slack Discord Microsoft Teams Email SMS Phone calls Webhooks Zapier AWS Cloudflare GitHub Stripe Shopify PostgreSQL MySQL Redis RabbitMQ Kafka
SensaCat Dashboard Live
Overview
Flows
Monitors
Alerts
Domains
Settings
Active
17
Healthy
14
Failed
1
Delayed
2
CRITICAL: Order #48291 stuck after payment
Webhook retry exhausted for invoice.created
Cron "daily-sync" completed 23 min late
API key "prod-stripe" expires in 48h

Frequently asked questions

Business Flow Assurance tracks complete business workflows from start to finish. Infrastructure monitoring just checks whether servers are up. This validates that business processes actually complete, catching stuck orders, failed webhooks, incomplete jobs and broken customer journeys.

APM is excellent at infrastructure and application performance, but it doesn't understand your business logic. SensaCat knows that a payment received should lead to an order created, which should trigger a webhook. When any step in that chain breaks, we alert you, even if every server reports 100% uptime.

Most teams are running in under 30 minutes. Install the SDK with a single command, add a few lines to track your critical events, and define your flows. No agents to deploy.

Native SDKs for Node.js, Python, Go, Ruby, Java, PHP and .NET, plus a REST API that works with any language. If you can make an HTTP request, you can use SensaCat.

No. We only track event metadata: timestamps, flow IDs and status, not payload content. Field-level redaction and hashing are available for anything you do send. SOC 2 Type II compliant and GDPR ready.

Yes, it complements your stack rather than replacing it. Keep Datadog, PagerDuty or Grafana for infrastructure. SensaCat fills the gap they can't cover: business workflow validation.

You get an immediate alert on your chosen channel with a root cause timeline showing which step failed, when, and what the impact is. You can replay the whole flow to debug it.

Every account starts on Free and stays there until you pick a paid plan from billing in your dashboard. No card required to sign up, and you can change or cancel any time. The pricing page has the current plans and limits.

Know your business is working,
not just your servers.

Join hundreds of teams who catch silent failures before their customers do.